We're raise awareness of the fatherlessness epidemic affecting 24 million U.S. children. Our mission is to empower fathers to be present and break the cycle of fatherlessness, while supporting children who grow up without a father.

Live Like Pops is a tribute to the legends who shaped us—our childhood heroes we strive to emulate. It's a reminder to live in the moment, free from distractions, to step up when duty calls, and savor a well-earned beer. This one’s for them. 🍻

We donate 15% of revenue generated from our products directly to the cause.

Simply put, they are not. We price our products with the full intent to create massive change for those affected by the fatherless epidemic. We do not price to accommodate a fashion choice.

We’re stoked you want to get involved! Right now, we're focused on spreading the word about this epidemic affecting kids in the USA. Shoot us a DM on IG to learn about getting involved.

We do! We offer 10% off orders buying 15 products at once or more. Simply use code: GROUP10 at checkout, and make sure to have 15 or more products in your cart as this code will not work otherwise.